I think it is quite clever, if not as elegant as research into perception of music.
I can see why people are drawn to it.
We aren’t big TV or movie people. I could be sucked in. But I think my wife is immune to the bug.
I downloaded the manual the other night when I was setting it up. I think it is over 200 pages WITH NO INDEX as has become the custom. I guess “search” is the answer to an index.
I was surprised at how easy the set up went. Listening to the whooping sounds emanating from each speaker in its turn, it was easy to hear the boom of the back corner surround speakers. And the software did do a good job of taking the boom out.
Martin Logan has gone “all in” on the HT concept. It probably started before their deal with Best Buy / Magnolia. There’s a lot of HT sales volume.
I had a pretty cool two channel set up based around the PV5 for our first big screen TV. That was in the 4x5 format era and the TV was a HUGE box. Those giant TVs were the last made in the USA because, in those days, transportation costs to make them in Asia and ship them to the US made no economic sense. We had a big oak entertainment center to house it all.
I had to turn it on and off because it was too complex for the wife and kids.
It was impressive for those days. But I never went further with it. I did that about 25 years ago. The TV and oak cabinetry finally left the building (from the walkout basement where it had been relegated) just a few weeks ago. I could not even give them away in spite of the fact that they were still fully functional and cosmetically nice. They went to landfill.
It’s just stuff. I like mine. I hope you like yours. I probably like yours too.